I know everyone is tight on time and want to do things quickly so we did our best to develop a persona guide that gets that process done in under 30 minutes per persona.
Time should not be your limiting factor in creating your buyer personas, so if you take more time with it, we applaud you! It is just going to mean you are going to be more informed on your buyer then your competition. So, if you have more time, we recommend that you engage potential and current customers in a survey to get real first-hand information about their wants and needs.
Completing this guide will help you define the content you need to produce to attract your target audience.
The first step, download our guide. We have put this guide together to help our clients develop their buyer personas. It will help you focus on the information you need to collect. If you are not ready to download, read this article "The number 1 benefit of developing marketing personas" first and then come back here to start the process. But we have to say that this guide is worth the download. As an extra, we'll give you one of our customer's persona document as an example.
Step 2. (5 minutes)
So the first thing we need to do is to get the basics down. What type of company are you? What are the sales goals you are trying to reach and within those goals which types of industries or markets would you like to position your business?minutes tops!
Step 3. (5 minutes)
When you are researching your personas, do the research from a top-down perspective. Look at your industry markets, segment those market by the companies you like to target, then within those companies, ask the most important question. Who in those companies is the person who will buy your products or services? If you identify that person, that is the person you need to develop a buyer persona for. Use the tips in the guide to help you identify the people you need to talk to. Since you do have to do a little research here, you should be able to get 3-6 target people listed within 5 minutes.
Step 4. (10 minutes)
The next step in the developing the marketing persona is defining the goals and challenges your persona faces. This is probably one of the most important things to define in each of your personas. Persona goals and challenges will help you figure out what you can do to help your persona reach those goals or solve their problems. Spend your time here and dig deep. Take time to figure out what it is their company is trying to do and how you can help them in that mission. Also, write down some of the things you think they need to be doing that are missed opportunities for them. They will be interested in listening to what you have to say.
Step 5 (10 minutes)
The last step in defining your marketing persona is to research existing content that is used influence your audience. This content will help you guide your content marketing strategy for reaching and engaging your audience. Research content that is most engaging your buyer personas. Our guide will show you a free tool that you can use to quickly do this and use for future reference as you write and design your content posts.