Wow! The Okanagan. Simply Beautiful. Gorgeous mountains, lakes, and valleys. Awesome opportunities to experience nature and the outdoors. Skiing, snowboarding and snowmobiling in the winter to boating, fishing, hiking and simply relaxing on the various beaches in the summer. And not to forget the wineries and fruit orchards the area is known for.
The cities that thrive in this environment are Kelowna, Vernon and Kamloops to name a few.
When it comes to digital marketing, the Okanagan Valley has earned a reputation for being the Silicon Valley in Western Canada, with major companies like Disney Interactive having offices in Kelowna.
If you are a business in the Okanagan and are looking for a digital marketing agency for help, there is plenty of good talent here. If you begin your search, you may feel a bit overwhelmed with the options and service offerings.
Here is some advice to help you filter your options.
1. Set goals
Each business knows what it wants out of their marketing efforts – for most businesses it’s about customer acquisition and revenue growth. Each digital marketing will provide you with different solutions to your problem. We recommend setting some SMART goals. Smart goals are goals that are Specific, Measurable, Attainable, Realistic and Timely. Each agency should be able to provide with tactics, solutions, and tools for you to reach these goals.
2. Experience Counts
Don't be tempted by the cheapest alternative. There are a lot of companies and basement dwellers out there that can provide you only part of the solution. Talk to the marketing agency you are interested in and ask them what approach they will take to execute, measure and meet your goals. Many firms will provide a free evaluation. Take advantage of those opportunities and ask for client references.
3. Consider your budget
Marketing is an investment to reach your goals. Some businesses have bigger budgets than others. Find the digital marketing agencies that are willing to work with what you can do financially. We recommend a company that can work in partnership with your business, utilize internal resources to safe costs and enhance your marketing efforts with their unique skills and tools. A win-win working relationship for both.
4. Measure success
When it comes to marketing in today's digital world, you need to know what works for your business and what doesn't. Ensure you pick an agency that can provide you with the tools to measure your success. Choose an agency with a tested method for tracking their solutions. Think of performance metrics and hard numbers that are aligned with your goals.
Lastly, a great digital marketing agency is committed to making your business successful. They are passionate people that provide you with the expertise to reach your audience and have the ability to convert them into new contacts, leads, and customers. They should go beyond website design and development, beyond branding and graphic design and have the ability to give you ROI.
If you want to get prepared before you talk to a few agencies here in the Okanagan, we recommend that you download our "Website Marketing Success Guide." This guide will help you to set some SMART goals, develop marketing buyer personas, create a content strategy and a conversion plan, all to maximize your ROI.