MAD Reality

Inbound Marketing, Advertising and Design Agency

Welcome to Experience Design

So what is experience design? Experience design (XD) is the practice of designing products, processes, services, events, multi-channel journeys, and environments with a focus placed on the quality of the user experience (UX) and culturally relevant solutions.

Perhaps to better describe Experience Design is to show you XD through a brilliant campaign that was developed for The Swedish Childhood Cancer Foundation by advertising agency Åkestam Holst.


Experience Design starts with truly knowing your customers and having the ability to engage them. It’s creating an experience to get a viewer involved with your company or non-profit cause. XD focuses on getting a rational, emotional, physical and even spiritual response.

The following video is another great example designed and produced by the same agency. Beautifully done Åkestam Holst. Enjoy!



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