Getting on the first page of Google for any keyword should be a big strategy in any online marketing initiative. There is a 95% drop off in search traffic if listed on page number 2. Most marketers would pinpoint the solution to doing proper SEO and yes, in the short term you certainly can utilize some basic tactics to get listed. Read further, and we will give you some of those methods to get better ranking results.
But is there more to getting listed on Google's first page?
Before giving you some tips on how to write blog posts that rank on Google, do you know how you are listing for certain keywords today?
Website ranking is not that hard to find out, and the general rule of thumb is that if you are not listing on the first page for a particular keyword or keyword phrase, you are not listing. It is, however, helpful to know where you are in the rankings. Am I listing #20 or #50? Just browse through the pages of the search results and find out. It's as simple as that. Going past page 5 is useless, and you can confidently assume you are not listing for that keyword.
Pro Tip: When searching in Google, make sure you logout of your google account and use another browser then the one you usually use for more accurate results.
You can also use tools like Serps.com free keyword ranking checker, or Semrush.com keyword tool to get an idea as well. And if you are a HubSpot customer, check out the keyword analytics tool (Very good!).
Google loves authority or relevance."We believed we could build a better search. We had a simple idea, that not all pages are created equal. Some are more important."
–Sergey Brin, Co-Founder, Google
Matt Cutts, Head of Google Web Spam Team put it this way.
"To rank well, build a site so fantastic that it makes you an authority in your niche."
So, if Google looks for authority in being listed on the first page, how do you build that authority?
The long answer is to create a content-rich website which demonstrates your expertise. Your content pages prove you are an expert, compared to a bio page that claims your expertise. This is the crucial distinction in being successful with your online marketing. People share and link back to your articles because they love the value you are creating for them. They experience your knowledge and more importantly see your passion.
It will take you some time to create this content-rich website. This doesn't happen overnight. You will need to get into a regular habit of writing content.
Becoming that content expert in Google's eyes can be a daunting task. It requires you to be active online on a regular basis, engaging with your audience through writing blog post, sharing your knowledge on social media and through email.
Creating content is where all things start.We can help you by giving you some tips that create writing habits that ensure your content performs well on search right away.
This is where keywords come in. Keywords are search phrases. In our world, we call them long-tail keywords. But simply said, they are the words (plural) people would use to find you.
How to research good keywords?
At the beginning of this article, we asked you to do some quick research in finding out how you were ranking for a particular keyword or search phrase. But how relevant are those keywords to your potential customer?
Think like a customer when you create your keyword list.
Put yourself in their shoes. Include terms or phrases your customers would use to describe your products or services. If you don't know or need more ideas, reach out to your friends and family. Ask them what they would use to search for your product or service.
Use search phrases to target specific customers
Don't fall into the trap on wanting to get listed for one specific keyword. Specific keywords are a long-term strategy. It will take time for you to get listed on page one because there is usually a lot of competition for that particular keyword.
Work on keyword search phrases that are highly relevant to your specific niche, product, service or topic, have low competition level, comparatively low search volume and, generally, consist of 3+ words. Choose keywords that are related to each other and that are related to the content your customers browse.
How to write your blog post?
Once you know your keyword search phrase, you can start writing your blog post content. Your journey to getting listed on the first page on Google begins. When writing, make sure you do the following.
1. Make sure your keywords are in the title of your post.
2. Make sure your keywords are in the first paragraph of your content.
3. Make sure you tag your images with your keywords.
4. Make sure your keywords are embedded through out your article.
5. And don't forget to make your article informative and interesting.
We hope these tips will help guide you to write engaging content that your customer wants to consume and can find on the first page of Google.
If you need help with getting listed on page one or have a comment on the article, we would love to hear about it.